Thursday, January 13, 2011

"Life Elevated"

So where have I been?  Apparently Utah introduced its newest slogan in 2006, and it wasn't until my recent trip there that I became aware of it.  I saw it on license plates.  I saw it on signs.  And naturally, it got me thinking.

It didn't make me think of skiing, though I'm sure the tourism board wants me to.  It didn't make me think of hiking in the mountains.

I was drawn to the idea of living life above the fray; of elevating one's thinking; of refining one's life to rid it of the worldly, the crass, the common.  To me, that is truly a Life Elevated.

Thanks, Utah, for the inspiration.  You never let me down.


Laura said...

Love that! Thanks for sharing your inspiration!

Kim said...

Great slogan with multiple meanings!