Everyone is familiar with that catchy little jingle selling chocolate covered ice cream bars. I didn't realize they only began selling nationally in 1982. Seems like they have been around longer than that.
It is a brilliant campaign scheme, which they have stuck with because it is so successful. Suddenly it elevates their product to something worthy of extraordinary effort, not merely the tossing in of a few quarters for a little treat. Through the years there have been commercials showing people doing silly, even outrageous things just for the privilege of a few bites of ice cream.